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Advertise in Coastal Canine

Coastal Canine is an upbeat, entertaining and informational magazine for dog lovers. Coastal Canine focuses on sharing the beauty, diversity, and recreational possibilities of California’s Central Coast and discussing issues of interest to dog lovers. It is a magazine that speaks to dog lovers that enjoy exploring the outdoors, traveling, dining, and providing the best care for their canine companions.

For more information about advertising with Coastal Canine email Michelle or call (831) 539-4469.

Why Advertise?

  • Target Audience
    Readers pick up Coastal Canine Magazine because they are dog lovers and love to pamper their pets.
  • Affordable Ad Rates
    Our ads start for as little as $55 for a 1/12 page ad.
  • We Promote our Advertisers
    Our advertisers are listed on our website with a link to their website, promoted in our e-newsletter, and promoted at events and through referrals.
  • Ad Design
    We will help you create a fun, upbeat ad that fits with the spirit of Coastal Canine.
  • Quality Content
    We strive to consistently put out entertaining and educational articles and compelling photographs. The dog loving community loves Coastal Canine!
  • Shelf Life
    Each issue is a resource for dog lovers. People hang onto the magazine for months and refer to it when looking for goods and services.
  • We Support Nonprofits
    We give discounted ad rates and pro-bono ads to several animal related non-profits.

Circulation 7,500


The Coastal Canine is a free quarterly magazine that can be picked up at these locations.

Coastal Canine Website Banner Ad Rates

150 x 150 pixels

12 Weeks $10 per week ($40 per month)
8 weeks $11.25 per week ($45 per month)
4 weeks $12.50 per week ($50 per month)

310 x 150 pixels

12 Weeks $15 per week ($60 per month)
8 weeks $16.25 per week ($65 per month)
4 weeks $17.50 per week ($70 per month)

Coastal Canine Advertising Display Rates

Four Color Rates

Frequency 1x 2x(-10%) 4x(-20%)
Full Page $1,500 $2,700 $4,800
2/3 page $1,125 $1,800 $3,600
1/2 Page $900 $1,620 $2,880
1/3 Page $675 $1,215 $2,160
1/4 Page $450 $810 $1,440
1/6 Page $405 $729 $1,296

Special Positions

Back Cover $2,000 $3,600 $6,400
Inside Front $1,800 $3,240 $5,760
Inside Back $1,600 $2,880 $5,120

Advertising deadlines

Issue Payment and Materials Due Issue on Stands
Spring February 15 April 30
Summer May 15 July 30
Fall August 15 October 31
Winter November 15 January 30

Submission Guidelines:

Acceptable File formats:

PDF, EPS (300 dpi)

4 Color ads must by CMYK

Black and White ads must be grayscale

Acceptable Programs:

Adobe InDesign, Adobe Photoshop, Adobe Illustrator.

Coastal Canine Software/Hardware:

The Coastal Canine is produced in Adobe InDesign on Macintosh computers using Mac OS X System Software.

Ad Design

Coastal Canine can create an ad for you at an hourly rate of $75 with a half hour minimum ($35).

You can pay for your ad by check or through Paypal.


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