Advertise in Coastal Canine

Coastal Canine is an upbeat, entertaining and informational magazine for dog lovers. Coastal Canine focuses on sharing the beauty, diversity, and recreational possibilities of California’s Central Coast and discussing issues of interest to dog lovers. It is a magazine that speaks to dog lovers that enjoy exploring the outdoors, traveling, dining, and providing the best care for their canine companions.

Click here to download a PDF of our ad rates, sizes, deadlines, and submission guidelines.

Why Advertise?

Target Audience
Readers pick up Coastal Canine Magazine because they are dog lovers and love to pamper their pets.
Affordable Ad Rates
Our ads start for as little as $55 for a 1/12 page ad.
We Promote our Advertisers
Our advertisers are listed on our website with a link to their website, promoted in our e-newsletter, and promoted at events and through referrals.
Ad Design
We will help you create a fun, upbeat ad that fits with the spirit of Coastal Canine.
Quality Content
We strive to consistently put out entertaining and educational articles and compelling photographs. The dog loving community loves Coastal Canine!
Shelf Life
Each issue is a resource for dog lovers. People hang onto the magazine for months and refer to it when looking for goods and services.
We Support Nonprofits
We give discounted ad rates and pro-bono ads to several animal related non-profits.

Circulation 10,000

Distribution

The Coastal Canine is a free quarterly magazine that can be picked up at these locations.

Coastal Canine Website Banner Ad Rates

150 x 150 pixels

12 Weeks		$10 per week ($40 per month)
8 weeks		$11.25 per week ($45 per month)
4 weeks		$12.50 per week ($50 per month)

310 x 150 pixels

12 Weeks		$15 per week ($60 per month)
8 weeks		$16.25 per week ($65 per month)
4 weeks		$17.50 per week ($70 per month)

Coastal Canine Advertising Display Rates

Four Color Rates

Frequency	1x	2x(-10%)	4x(-20%)
Full Page	$1,500	$2,700	$4,800
2/3 page	$1,125	$1,800	$3,600
1/2 Page	$900	$1,620	$2,880
1/3 Page	$675	$1,215	$2,160
1/4 Page	$450	$810	$1,440
1/6 Page	$405	$729	$1,296

Black and White Rates

Full Page	$1,000	$1,800	$3,200
1/2 Page	$600	$1,080	$1,920
1/3 Page	$450	$810	$1,440
1/4 Page	Not Available
1/6 Page	Not Available

Special Positions

Back Cover	$2,000	$3,600	$6,400
Inside Front	$1,800	$3,240	$5,760
Inside Back	$1,600	$2,880	$5,120

Display Ads - The Final Word

The Coastal Canine Final Word section is a great value for advertisers. It is placed on the final pages of the magazine and is used by readers as a directory of goods and services.

Four Color Rates

Frequency	1x	2x(-10%)	4x(-20%)
1/12 Page	$70	$125	$225
1/9 Page	$90	$165	$285
2/9 Page	$170	$305	$545
1/3 Page	$250	$450	$800

Black and White Rates

Frequency	1x	2x(-10%)	4x(-20%)
1/12 Page	$55	$100	$175
1/9 Page	$70	$125	$225
2/9 Page	$130	$235	$415
1/3 Page	$190	$340	$605

Advertising deadlines

Issue	Payment and Materials Due	Issue on Stands
Spring	February 15	April 30
Summer	May 15	July 30
Fall	August 15	October 31
Winter	November 15	January 30

Submission Guidelines:

Acceptable File formats:

PDF, EPS (300 dpi)

4 Color ads must by CMYK

Black and White ads must be grayscale

Acceptable Programs:

Adobe InDesign, Adobe Photoshop, Adobe Illustrator.

Coastal Canine Software/Hardware:

The Coastal Canine is produced in Adobe InDesign on Macintosh computers using Mac OS X System Software.

Ad Design

Coastal Canine can create an ad for you at an hourly rate of $75 with a half hour minimum ($35).